Jake_Ch.1_I

On pages 12 and 13, Krug compares two different web sites—one designed with no thinking required, and one with lots of thinking required. This gets me thinking about the terrible and excellent web sites that I have viewed over the years. A recent example of a very well-designed, non-thinking layout is Apple Computer's Site. An example of a terribly designed, too-much-thinking site is GoDaddy.